Ardent Alcobev Elevates Festive Celebrations with Global CraftsmanshipBringing world-class heritage and innovation from Russia to Indian festivities

Mumbai, 18 October 2025: This festive season, Ardent Alcobev is set to enhance celebrations across India, offering experiences that combine global inspiration, craftsmanship, and a touch of heritage. The company’s latest offerings reflect its commitment to quality and innovation, tailored for Indian consumers seeking premium yet accessible experiences for gatherings and festivities.

Ardent’s creations are crafted using natural ingredients and refined processes inspired by Russia’s pristine landscapes, including Glacir Vodka coming from the waters of Lake Baikal and Gin Soak crafted from the botanicals of the Altai Highlands. Each offering reflects purity, precision, and mastery, designed to deliver exceptional quality and a distinctive experience.

Mr. Debashish Shyam, Co-Founder & Director at Ardent Alcobev Pvt. Ltd., states,
"The introduction of our latest creations marks a significant milestone in Ardent’s journey of growth and innovation. With Dram Bell Scotch Whisky already established in the premium space, expanding our portfolio allows us to cater to a broader audience eyeing quality. Ardent’s portfolio is perfectly tailored to meet every party and banqueting need, all at exceptionally affordable price points. These aren’t just beverages; they represent our commitment to elevate India’s premium lifestyle culture with experiences that blend purity, strength, and soul."

With a philosophy of making world-class experiences accessible to the Indian middle class, Ardent continues to redefine celebrations and premium experiences. Following the success of its flagship Dram Bell Premium Scotch Whisky, the company brings globally inspired yet locally resonant creations that celebrate artistry, mastery, and quality for those who value both elegance and approachability.

Ardent’s offerings are now available across retail outlets in Maharashtra and the Mumbai region.

About Ardent Alcobev Pvt. Ltd:
Ardent Alcobev Pvt. Ltd. is an emerging player in India’s premium beverage market. Founded as a joint venture between Rajasthan Liquor Ltd. (RLL) and industry veterans Debashish Shyam and Jatin Fredericks, with former English cricket captain Kevin Pietersen as a marquee investor, Ardent Alcobev specializes in globally inspired, high-quality creations for Indian consumers. The company debuted with Dram Bell Blended Scotch Whisky in Maharashtra in November 2024 and continues to expand its portfolio with a focus on craftsmanship, heritage, and festive experiences.